Secure Business Email Against Brand Impersonation
EnGarde Cloud Email Security Keeps Hospitality Companies
Ahead of The Latest Threats
What Is Brand Impersonation &
How Does It Work?
Brand impersonation is an attack that impersonates a trusted company or a brand to deceive victims into responding and disclosing personal or sensitive information. Eighty-six percent of these attacks are carried out via email. Typically, attackers try to get recipients to share account credentials or click on malicious links to phishing sites designed to harvest your login credentials. If you enter your credentials on the fraudulent site, the cybercriminals gain access to your real account, at which point they can steal confidential data, conduct financial fraud, and launch further targeted attacks within your organization.
Types of Brand Impersonation Attacks
There are various types of brand impersonation attacks that cybercriminals leverage to trick their victims.
Common types of brand impersonation include:
Email Spoofing
In this type of brand impersonation, attackers create fake email addresses that look identical to the ones that they want to impersonate to deceive their victims. For example, cybercriminals will often change a single character in the email address and alter the display name to make it seem like a legitimate email from a trusted source.
Brand Hijacking
This common phishing and impersonation technique is used by malicious actors to spoof a company’s email domain to impersonate the business or one of its employees.
Service Impersonation
This type of spear phishing attack impersonates a well-known company or commonly used business application. These attacks are often used as an entry point to steal credentials and carry out account takeover (ATO). Service impersonation is also used to steal personally identifiable or sensitive information.
Account Takeover (ATO)
In this attack, cybercriminals trick a user into sharing their credentials via a phishing email, then hijack the victim’s account. Threat actors will use these stolen accounts to perpetrate business email compromise (BEC) scams or access a company’s systems for malicious purposes.
Executive Impersonation
Attackers use this technique to hack the accounts of a target company’s CEO or other top-level executives to steal their credentials. They then use the compromised legitimate account to impersonate the CEO or executives in order to authorize fraudulent transactions and gain access to sensitive or confidential business information.
Safeguards Against Brand Impersonation with AI-Powered Behavioral Analysis & Advanced Authentication
Guardian Digital EnGarde Cloud Email Security exceeds standard impersonation defense mechanisms with advanced targeted attack protection designed to stop all types of brand impersonation attacks, as well as other damaging attacks carried out via email. EnGarde’s intelligent, multi-layered protection includes AI-powered behavioral analysis to understand users’ behavior patterns and detect evasive behavioral anomalies characteristic of brand impersonation emails.
Guardian Digital also implements the SPF, DKIM, and DMARC email authentication protocols to the fullest to help defend against brand impersonation emails, phishing scams, and other fraudulent email messages.
Closes Critical Gaps in Built-In Microsoft 365 & Google Workspace Email Security
Built-in email protection in Microsoft 365 and Google Workspace is not equipped to defend against the stealthy social engineering techniques and malicious URLs commonly used in brand impersonation attacks. Native security mechanisms are also unable to identify behavioral and conversational anomalies, which are frequently leveraged in these attacks to fool victims into sharing sensitive credentials with attackers or clicking on malicious links. Given that a successful attack can lead to the compromise of sensitive information and severe, lasting harm to your brand's reputation, implementing additional layers of proactive email protection, such as Guardian Digital EnGarde Cloud Email Security, is critical in safeguarding your organization against brand impersonation and other sophisticated, evasive threats.
Enhances Brand Impersonation Protection & Extends IT Resources with Fully-Managed Email Security Services
Expert ongoing system monitoring, maintenance, and accessible support provide a remote extension of your IT team, improving security, maximizing productivity, simplifying deployment, and easing the load on your IT department. Guardian Digital’s fully-managed EnGarde Cloud Email Security solution equips you with the knowledge and resources required to rapidly and reliably detect the most sophisticated threats to your users, your sensitive data, and the reputation of your brand. Our security experts are with you every step of the way, assisting with setup and providing the around-the-clock email vigilance required to identify and block all potential threats to the inbox.
AT &T 
Sansone Auto Mall 
Chicago 
BCMC 
Piedmont 
Jersey Shore AT&T New Zealand
Not only was the support timely, it was performed in a personable manner that made me feel like our problem was important.
Guardian Digital enhances our organization's network security while at the same time enabling me to be more productive on other projects. It's truly an invaluable asset.
Pain-free Implementation, Exceptional Results. The team consistently showed they were fully committed to getting us up and running as quickly and as seamlessly as possible. Our stringent security requirements were implemented without incident.
- Dave Coder, Network Services Manager, Chicago Stock Exchange
Guardian Digital provides the real-time insights and expert support we need to secure email communications, monitor threats, and improve compliance with ease. Now I can rest easy without C-level colleagues reporting real or perceived attacks.
I'm always looking for ways to improve our infrastructure in a secure and cost-effective manner. With their track record of strong, secure products, great support, Guardian Digital was the clear choice for me.
- John Cahill, Senior Network Security Engineer, Piedmont Natural Gas
Our experience with Guardian Digital has been a blessing for our institution. You have a greater sense of email security with this extra layer. Interactions with support have always been met with fast and proactive response times.
- Robert Williams, Information Systems Manager, Jersey Shore Federal Credit Union
See How Piedmont Natural Gas Secured Their Email and Cut Costs With Guardian Digital.
